The world-renowned fastfood giant has just fought its latest battle against a hotel industry trademark application: “McDreams Hotels.” Trademark Protection Strategy: To combat this new application, McDonald’s has used the more than one hundred brands...
Are you thinking of registering your trademark? Don’t know where to start? Do you have any doubts? Do not worry! From SingularTM we give you the 8 essential keys to consider when registering a mark. Key 1: Registering a mark Is it worth it? Is it mandatory to...
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